Viacotone

Area: 200 m2
Status: Built
Year: 2024
Location: City of Buenos Aires
Argentina

Photographs: Andrés Negroni

The office of this marketing and merchandising company was designed to be much more than a workspace: it is a dynamic and collaborative environment that reflects the brand's spirit of innovation. With an open coworking-style configuration, the design seeks to encourage team interaction and creativity, key elements in this sector.

The project is organized on two floors connected by a central staircase that not only serves a practical function, but also acts as a visual focal point thanks to its vibrant color, inspired by the brand’s logo. This staircase is a symbol of connection, movement and ascent, values that represent both the company and its team.

Wooden storage units were arranged on the side walls, achieving a warm and organized aesthetic. This arrangement frees up the central space, which is reserved for workstations and meeting areas. The latter combine closed spaces for moments of concentration or privacy, with open areas to encourage collaboration. This creates a clean, orderly and efficient environment.

The exposed concrete ceiling, with its installations, lends an industrial and contemporary character to the space, while also highlighting the functional approach of the design. Far from being hidden, these installations are integrated as visual elements that complement the overall aesthetic.

The implementation of this architecture not only responds to the practical needs of the company, but also explores the potential of new technologies to transform work spaces. Connectivity, open systems and user-centered design contribute to creating an environment that boosts productivity and reflects corporate identity.

This space invites you to work, collaborate and grow, aligning with the essence of the brand and the values of the team that inhabits it.